Privacy policy

Last updated 21 June 2026

This policy explains how BabyBump handles your personal data, in line with UK GDPR and the Data Protection Act 2018.

TODO(nick): before launch, confirm the legal entity (data controller) name and address, your ICO registration (if required), and the contact email below. Have this reviewed by someone qualified — this template is a starting point, not legal advice.

Who we are

BabyBump (“we”) is the data controller for personal data collected through this site. Contact: TODO(nick): privacy@babybump.com.

What we collect and why

  • Newsletter — if you subscribe, we store your email address to send you the updates you asked for. Lawful basis: consent. You can unsubscribe at any time.
  • Analytics — only if you consent, we collect privacy-friendly, aggregated usage data (no advertising profiles). See our cookie policy. Lawful basis: consent.
  • Contact — if you email us, we keep your message to respond and for our records.

We do not sell your data, and we don’t run advertising trackers.

Your rights

You have the right to access, correct, delete, or restrict use of your data, to withdraw consent, and to complain to the ICO (ico.org.uk). To exercise any of these, contact us at the address above.

Retention

We keep newsletter data until you unsubscribe, and other data only as long as needed for the purpose it was collected.

Changes

We’ll update this page when our practices change; the “last updated” date above reflects the latest version.